Item Coversheet
ADMINISTRATIVE REPORT
MEETING DATE:  6/28/2023Consent – Agreements  y.
TO:Honorable Mayor and City Council
FROM:Jennifer M. Byers, Acting Economic & Community Development Director
DATE:6/8/2023
WARD: 
SUBJECT:Agreement with GreenTech News LLC dba GreenTech Network (not to exceed $106,500) to establish an online media campaign and industry association for Bakersfield’s technology and innovation initiative.
STAFF RECOMMENDATION:

Staff recommends approval of the agreement.
BACKGROUND:

In line with the Economic Development Strategic Plan adopted by Council on September 15, 2021, the Economic and Community Development Department desires to position Bakersfield as a destination for innovation and promote the retention, transition and advancement of the region's traditional mainstay industries.  

 

The City does not currently have expertise on staff to produce a marketing plan that showcases Bakersfield's innovations in energy, water and agriculture; therefore, the ECD Department desires to contract out this work to GreenTech Network, a specialist in the field of marketing and connectivity within targeted industry clusters, such as Agri-tech, Environmental Services, and Renewable Energy.

 

GreenTech will launch an online media campaign, create a docu-series featuring Bakersfield's technology and innovation leadership, and host regular networking events on the City's behalf. GreenTech will be showcasing cutting-edge advancements in the green technology sector, aiming to create engaging video and audio content that highlights the city's leadership in innovation in alignment with its economic plan.

ATTACHMENTS:
DescriptionType
GreenTech AgreementAgreement
InsuranceBackup Material